About Bragg
Bragg is a pioneering American wellness brand founded in 1912 by Paul Bragg, who opened the first health food store in America following his own transformative health journey. Headquartered in Santa Barbara, California, Bragg has evolved into a globally recognised portfolio of health and wellness products, with their organic apple cider vinegar becoming particularly iconic in the natural health world. Paul Bragg's story began with personal health struggles as a teenager, which led him to develop his own eating, breathing, and exercise programs to rebuild his body. This experience sparked an extraordinary health crusade that would last his lifetime and inspire millions worldwide. His philosophy advocated deep breathing, fasting, organic foods, juicing, exercise, and listening to one's body as methods of promoting wellbeing. The company's flagship product is their organic raw apple cider vinegar "with the mother" – the cloud of beneficial bacteria and enzymes that forms naturally in unpasteurised, unfiltered apple cider vinegar. This product has remained unchanged since Paul Bragg created the original recipe generations ago, maintaining the authentic formulation that health-conscious consumers have trusted for over a century. Following Paul Bragg's passing in 1976, his adopted daughter Patricia Bragg took over leadership and continued the company's mission. In 2019, Bragg Live Food Products was acquired by an investor group led by Swander Pace Capital and Dragoneer Investment Group, with notable co-investors including singer Katy Perry, actor Orlando Bloom, and Pressed Juicery founder Hayden Slater – celebrities who endorsed the brand's wellness credentials. Beyond apple cider vinegar, Bragg offers amino acids, nutritional yeast, dressings, and other wellness products. UK shoppers can find Bragg at health food stores and supermarkets. Grocefully helps you compare Bragg prices across UK retailers, making this historic wellness brand accessible at the best prices.

