About Click
Click is the iconic cumin biscuit brand from English Biscuit Manufacturers (EBM), launched in 1984 as the world's first cumin seed biscuit. Known as "The Original Zeera Biscuit," Click features a distinctive soft dough sprinkled with Pakistan's favourite spice, offering a perfect sweet-and-salty combination that has won over cumin lovers for four decades. Manufactured by EBM, a market leader with five decades of biscuit-making expertise, Click brings together the enlivened flavour and aroma of roasted zeera (cumin) in a timeless, perfectly balanced blend. The rounded biscuits deliver a satisfying crunch alongside aromatic cumin notes, creating an ideal accompaniment to tea or a standalone snack. Click cumin biscuits have become a beloved favourite in the UK's South Asian community and beyond, appreciated for their unique flavour profile that differs from typical sweet British biscuits. The combination of savoury spice with subtle sweetness offers something distinctly different for adventurous snackers. Available at Lidl and specialist Asian grocery stores across the UK, Click biscuits typically come in 112g packs. The brand's growing presence in mainstream supermarkets has introduced this Pakistani biscuit favourite to a wider British audience seeking authentic South Asian flavours.