About Craft Pizza
Craft Pizza is a premium frozen pizza brand launched by The Freiberger Group, Europe's largest manufacturer of own-brand frozen pizzas, marking their first ever UK brand. Available in 450 Tesco stores from September 2024, Craft Pizza challenges perceptions of what frozen food can deliver with restaurant-quality taste straight from your freezer. The brand draws on Freiberger's nearly 50 years of pizza-making expertise, predominantly producing supermarket own-brand ranges across Europe. This experience has been channelled into Craft Pizza's six-product range across three distinctive base styles: authentic Italian Pinsa (lighter, crispier Roman-style), indulgent Takeaway (mimicking delivery pizza), and classic Thin Crust for those who prefer a crispy bite. Signature products include the No.1 Takeaway Cheese Feast topped with mozzarella, cheddar, and Monterey Jack on a stonebaked base, and the Thin Crust Takeaway Meat Feast featuring pepperoni, beef, and ham. The stonebaked bases deliver the texture and quality of fresh restaurant pizza, with RRPs starting from £2.50 and Tesco Clubcard offers providing additional savings. Operating from Spalding, Lincolnshire, Craft Pizza represents Freiberger UK's belief that frozen doesn't mean compromise. As Key Account Manager James Nice states, they've "perfected recipes that deliver the taste, texture and quality of a fresh restaurant pizza." Compare Craft Pizza prices at Grocefully.



