Curaprox Products

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About Curaprox

Curaprox is the flagship oral health brand of Curaden AG, a family-owned Swiss company founded in 1954 by Hans Breitschmid. Breitschmid began his apprenticeship as a dental technician at age 16 in 1934, developing deep expertise that would shape the company's commitment to dental health. Originally established as "Hans Breitschmid, Dental-Vertrieb" in Lucerne, the company later moved to Kriens, Switzerland, where Curaden AG remains headquartered today at Amlehnstrasse 22. The company has remained in family hands across three generations, with Hans's son Ueli continuing the business before current CEO Christine Breitschmid took the helm. This continuity has allowed Curaprox to maintain its founding philosophy whilst expanding globally. The brand name itself reflects this mission: derived from Latin, "Cura" means cure or care, while "prox" comes from proximus meaning close or nearest, emphasising the brand's focus on preventive dental care. Their guiding principle, "Ore Sano, Homo Sanus," translates to a healthy mouth equals a healthy body and mind. The iconic Curaprox CS 5460 toothbrush has become the brand's most celebrated product, featuring exactly 5,460 ultra-fine filaments made from proprietary Curen material. Compared to conventional toothbrushes with just 500-1,000 bristles, this density provides superior plaque removal whilst being exceptionally gentle on gums and enamel. The CS 5460 has sold over 300 million units worldwide, establishing Curaprox as a leader in premium oral care. The company has also trained more than 60,000 dental professionals in preventive care practices. Today, Curaden operates in over 90 countries with products manufactured at Curaplast AG in Flawil, Switzerland. The Curaprox range extends beyond toothbrushes to include the colourful BE YOU whitening toothpastes in flavours like Watermelon and Peach & Apricot, age-appropriate kids' formulations, interdental brush systems, PerioPlus oral rinses for gum health, Black is White activated charcoal toothpaste, and aligner care foam for clear braces wearers. Available at UK retailers including Ocado, Curaprox brings Swiss dental expertise to British consumers.

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Our users save an average of 25-30% on their total grocery bill. For a typical £100 weekly shop, that's £20-25 in savings even after our 5% service fee. The exact amount depends on your shopping habits and the products you buy.

We currently support Tesco, ASDA, Sainsbury's, Morrisons, Waitrose, and Iceland. We're constantly adding new stores and will notify you when more become available.

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Our AI scans real-time prices from all supported supermarkets every time you shop. It finds exact matches or suitable alternatives for each item on your list, then automatically selects the cheapest option while considering delivery fees and minimum order requirements.

You can set brand preferences for any item. If you prefer specific brands, Grocefully will only compare prices for those brands. You can also allow substitutions for some items while keeping others fixed.

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We charge a simple 5% service fee on your total order value. For example, if your groceries cost £100, you'll pay £5 as a service fee. This covers our costs for finding you the best prices, handling multiple orders, and providing customer support.

Our users save an average of 25-30% per shop. Even after the 5% service fee, you're still saving 20-25% on average. For a £100 shop, you'd save £25-30 and pay £5 in fees, netting you £20-25 in savings!

The service fee is automatically calculated and shown before you complete your order. It's added to your total, so you only make one payment. No hidden charges or surprises.

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No hidden fees! You pay the grocery prices (same as shopping directly), the stores' delivery fees (if any), and our 5% service fee. That's it. We believe in complete transparency.

If you're not happy with your savings, contact our support team. We'll review your order and if we didn't save you money (after accounting for our fee), we'll refund the service fee. Your satisfaction is our priority.

Yes, you can modify orders up until the supermarket's cut-off time (usually a few hours before delivery). Any changes are automatically synced across all your orders.

If an item is out of stock, we'll automatically find the next cheapest option from another store or suggest a suitable replacement. You can set preferences for how you want us to handle substitutions.

Refunds are processed according to each supermarket's policy. If you're not satisfied with your savings, contact our support team - we offer a money-back guarantee on our service fee.

Our customer support team is here to help resolve any issues. We work directly with the supermarkets to ensure quick resolution of any problems.

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