About Curaprox
Curaprox is the flagship oral health brand of Curaden AG, a family-owned Swiss company founded in 1954 by Hans Breitschmid. Breitschmid began his apprenticeship as a dental technician at age 16 in 1934, developing deep expertise that would shape the company's commitment to dental health. Originally established as "Hans Breitschmid, Dental-Vertrieb" in Lucerne, the company later moved to Kriens, Switzerland, where Curaden AG remains headquartered today at Amlehnstrasse 22. The company has remained in family hands across three generations, with Hans's son Ueli continuing the business before current CEO Christine Breitschmid took the helm. This continuity has allowed Curaprox to maintain its founding philosophy whilst expanding globally. The brand name itself reflects this mission: derived from Latin, "Cura" means cure or care, while "prox" comes from proximus meaning close or nearest, emphasising the brand's focus on preventive dental care. Their guiding principle, "Ore Sano, Homo Sanus," translates to a healthy mouth equals a healthy body and mind. The iconic Curaprox CS 5460 toothbrush has become the brand's most celebrated product, featuring exactly 5,460 ultra-fine filaments made from proprietary Curen material. Compared to conventional toothbrushes with just 500-1,000 bristles, this density provides superior plaque removal whilst being exceptionally gentle on gums and enamel. The CS 5460 has sold over 300 million units worldwide, establishing Curaprox as a leader in premium oral care. The company has also trained more than 60,000 dental professionals in preventive care practices. Today, Curaden operates in over 90 countries with products manufactured at Curaplast AG in Flawil, Switzerland. The Curaprox range extends beyond toothbrushes to include the colourful BE YOU whitening toothpastes in flavours like Watermelon and Peach & Apricot, age-appropriate kids' formulations, interdental brush systems, PerioPlus oral rinses for gum health, Black is White activated charcoal toothpaste, and aligner care foam for clear braces wearers. Available at UK retailers including Ocado, Curaprox brings Swiss dental expertise to British consumers.


















