About Dr Bronner
Dr Bronner's is arguably the most iconic soap brand in the world, founded in 1948 by Emanuel Bronner, a third-generation German-Jewish soapmaker whose family invented liquid castile soap in the late 1800s. Emanuel escaped Nazi Germany in 1929, dropping 'Heil' from his surname, but tragically lost his parents to the Holocaust. He channelled his grief into a mission of human unity, creating soaps that would become legendary for both quality and their densely-printed philosophical labels. The brand is famous for its castile soap bottles covered in tiny text promoting Emanuel's 'Moral ABC' and 'All-One-God-Faith' philosophy of human interconnectedness. This distinctive labelling began when Emanuel noticed customers bought his soap but wouldn't stay to hear his teachings - so he printed them directly on the bottles, ensuring captive bathroom audiences worldwide would read his message. The concentrated formula is genuinely versatile, marketed for 18 different uses from shampoo to household cleaning. Dr Bronner's pioneered ethical business practices that have since become industry standards. In 2003, they became the largest personal care company certified under the USDA National Organic Program. They were first to use 100% post-consumer recycled plastic bottles, source certified fair trade ingredients globally, and cap executive salaries at five times the lowest worker's wage. Roughly one-third of profits go to charitable causes annually. The company remains family-owned, now led by Emanuel's grandsons David and Michael Bronner from their Vista, California headquarters. Compare Dr Bronner's Magic Soap prices across UK retailers on Grocefully. From their legendary peppermint castile soap to organic toothpaste and lip balms, find the best deals on products from this 75-year-old brand that proves ethical business and commercial success can coexist.