About E Cloth
E-Cloth is the UK's leading chemical-free cleaning brand, founded in 1995 by EnviroProducts Ltd. Their revolutionary microfiber technology allows you to clean effectively using just water, eliminating the need for chemical cleaning sprays and reducing plastic waste from disposable wipes. Technology & Performance: E-Cloth fibres are 1/100th the width of a human hair, with an extraordinary 480,000 strands per square centimetre. This advanced microfiber technology breaks up and holds dirt, grease, and bacteria that traditional cloths leave behind, delivering a streak-free, smear-free clean every time. Product Range: • General Purpose Cloths - Multi-surface cleaning for kitchens, bathrooms, and throughout the home • Glass & Polishing Cloths - Streak-free finish on windows, mirrors, and shiny surfaces • Kitchen Cleaning Packs - Specialist cloths for cooktops, stainless steel, and food prep areas • Stainless Steel Cleaning Packs - For appliances and metal surfaces • Floor Mops - Microfiber mop systems for wood, laminate, tile, vinyl, and stone floors • Bathroom Cloths - Designed for limescale and soap scum removal • Face Cleansing Pads - Skincare microfiber cloths Quality & Endorsements: E-Cloth has been awarded the Consumer Award by Allergy UK and is recommended by major appliance brands including NEFF, Miele, Belling, AEG, Hotpoint, Magimix, Baumatic, Smeg, Electrolux, and KitchenAid. Also endorsed by Homestyle Magazine and BBC Good Food. Sustainability: Each E-Cloth can be machine washed up to 300 times, significantly reducing household cleaning waste compared to disposable wipes. By cleaning with just water, you eliminate chemical cleaners from your home and reduce plastic bottle consumption. Grocefully helps you compare E-Cloth prices across UK supermarkets, finding the best deals on microfiber cloths, mops, and chemical-free cleaning solutions.









