About Fish Said Fred
Fish Said Fred is an award-winning British seafood brand committed to making responsibly sourced fish accessible to everyday shoppers. Created by New England Seafood International and named after founder Fred Stroyan, the brand has won ASC Brand of the Year for its dedication to 100% Aquaculture Stewardship Council certified seafood. The Fish Said Fred range focuses on ready-to-cook fish options that make preparing quality seafood simple and convenient. Their products include ASC-certified sea bass and sea bream (the first of their kind certified in the UK), plus sustainably sourced cod, haddock, and other species. Many products come with flavour options like lemongrass & chilli butter or lemon & parsley, making it easy to create delicious fish dishes. The brand's philosophy centres on providing "decent portions of responsibly sourced seafood at honest prices." With 30 years of industry expertise behind it, Fish Said Fred bridges the gap between premium sustainable seafood and accessible supermarket shopping. Their MSC and ASC certifications guarantee environmental responsibility. At Grocefully, we compare Fish Said Fred prices across UK supermarkets so you can enjoy sustainable seafood at the best prices. Whether you want simple fish fillets or ready-prepared options with butter and herbs, our price comparison tool helps you find Fish Said Fred at Tesco, Ocado, and other retailers.









