About Fisher Price
Fisher-Price is an iconic American toy company founded in 1930 by Herman Fisher, Irving Price, Helen Schelle, and Margaret Evans Price during the Great Depression. Now a subsidiary of Mattel since 1993, Fisher-Price specialises in educational toys for infants, toddlers, and preschoolers, with headquarters in East Aurora, New York. The brand built its reputation on fundamental toy-making principles: intrinsic play value, ingenuity, strong construction, good value for money, and action. Their first toy, Dr. Doodle, launched in 1931 at the American International Toy Fair and quickly became a success. Early toys were crafted from heavy steel and ponderosa pine with colourful lithographic labels. Fisher-Price is renowned for timeless products including the Little People toy line, Power Wheels ride-on vehicles, View-Master, the Chatter Telephone, and the Rock-a-Stack. Each toy is designed to support childhood development through play, combining entertainment with educational value that parents trust. Grocefully helps UK parents compare Fisher-Price toy prices across supermarkets, ensuring you find the best deals on these beloved educational toys for your little ones.


