About Fresh and Naked
Fresh & Naked is a pioneering British bagged salad brand launched in 2010 by G's Fresh, designed to revolutionise how we enjoy baby leaf salads while tackling food waste. Sold exclusively in Tesco, the brand uses premium little leaves that are field-cut and unwashed, resulting in longer-lasting, better-tasting salads. By handling leaves as little as possible and avoiding the washing process, Fresh & Naked produces drier, less damaged leaves with an impressive eight-day shelf life. This is crucial given that 40% of bagged salads are typically thrown away according to WRAP, with 80% of food waste occurring in homes. Grown almost exclusively on the East coast of the UK, the baby leaves benefit from cool sea breezes that create thicker leaf structures. The growers practice regenerative agriculture, reducing soil tillage, minimising artificial fertiliser use, and cropping the same land just 1.2 times per year - below the national average. Grocefully helps you find Fresh & Naked salads at Tesco and compare with other bagged salad options. Choose these premium baby leaves for better taste, longer freshness, and reduced environmental impact.
