About Frugo
Frugo is a cult Polish fruit drink brand that captured the hearts of 1990s Poland before making a triumphant comeback in 2011. First launched in 1996 by Alima-Gerber, Frugo became hugely popular before production ceased in the early 2000s. After being acquired by FoodCare Poland in 2011, the brand was relaunched and quickly captured 14% of the Polish juice drink market. What sets Frugo apart is its unique colour-based marketing approach. Rather than naming varieties by fruit flavour, Frugo uses colours - Frugo Black, Frugo White, Frugo Green, and Frugo Pink are all available in the UK. This distinctive branding creates intrigue and became iconic in Poland's soft drinks market. Now owned by FoodCare Poland, Frugo contains up to 24% fruit juice and has become a nostalgic favourite among Polish consumers who remember the original 1990s product. The brand's successful relaunch demonstrates the enduring appeal of its unique positioning and flavour profiles. Grocefully helps you compare Frugo prices across UK supermarkets and Polish food shops. Whether you're seeking the mysterious Frugo Black or refreshing Frugo Green, find the best deals on this iconic Polish fruit drink.
