About Genesis
Genesis is an award-winning Northern Irish bakery founded in 1968 by Joe and Roberta McErlain, now run by their six sons from their base near Lough Neagh in Magherafelt. What began as a simple operation delivering bread to the local community has grown into a major bakery with over 250 staff supplying premium products across the UK. Originally called McErlain's before rebranding to Genesis in 1999 (and later Genesis Crafty), the bakery has won numerous Great Taste awards for products including round sodas, plain scones, fruited toaster wheaten, and seeded sub rolls. Their handcrafted range includes traditional Irish breads, scones, wheaten, pancakes, brioche, hot cross buns, and hand-finished cakes. Genesis supplies some of the UK's most prestigious retailers including Marks & Spencer, Waitrose, Tesco, and Sainsbury's. The company has launched innovative first-to-market concepts including M&S Biscakes, Tesco Finest Cupbakes, and Tesco Finest Cookie Sandwiches, demonstrating their commitment to bakery innovation. Grocefully helps you compare Genesis bakery prices across UK supermarkets. Discover the best deals on authentic Irish breads and handcrafted bakes from this family-run Northern Irish institution.
