About George East
George East has operated as one of the UK's foremost non-food housewares companies for over 35 years, specialising in kitchenware, household utilities, and personal care products. Based in Leiston, Suffolk, the company has grown five-fold in recent years to become a key supplier to major UK retailers. The company houses several established brands: Tala (Birmingham kitchenware since 1899, now exported worldwide), Chef Aid (comprehensive kitchen and household essentials), Elliott's (heritage brand for practical cleaning products), and Sorbo (one of Europe's leading cleaning brands). George East supplies independent retailers, wholesalers, and national retail chains across the UK and internationally. The Elliott's range represents functional, quality cleaning products including spray bottles and household cleaning accessories. Since 2006, George East has been a wholly-owned subsidiary of a large Dutch multinational non-food business. The company rebranded to Dayes Ltd in October 2021, though products continue under the established brand names that have served British homes for generations. At Grocefully, compare George East and Elliott's prices across UK retailers to find the best deals on quality housewares and cleaning products.

