About Giovanni
Giovanni is a pioneering natural hair care brand founded in 1979 by Arthur Guidotti—a Hollywood hairstylist whose On Sunset salon on the famous Sunset Strip attracted celebrities including Lucille Ball. After years of exposure to harsh salon chemicals caused skin reactions, Arthur began experimenting with natural alternatives, sourcing raw herbs from Los Angeles Chinatown and exotic oils like Tea Tree and Jojoba. With business partner Peter Stathis, Arthur created the first full-range, salon-inspired hair care brand for natural product stores. Giovanni was among the first to formulate Tea Tree oil in hair care, and their Tea Tree Shampoo remains one of the best-selling products in the US natural products industry over 40 years later. The brand continued innovating with charcoal and volcanic ash formulations. Arthur's son Giovanni Guidotti has led the company since 1995, expanding it into a global powerhouse across 30 countries. Under his leadership, Giovanni became "The Hair Care Brand of the Entertainment Industry"—the only brand chosen backstage at the Emmy, Grammy, Oscar, and Tony Awards in 2024/2025, trusted by top stylists and used in over 70 film and TV productions. All Giovanni products are Leaping Bunny cruelty-free certified, paraben-free, and sulfate-free. Compare prices on Grocefully across UK retailers.













