About Gustoli
Gustoli is a budget-friendly convenience food brand offering quick and easy macaroni cheese products in the UK market. Produced by Affinity Sales Europe Ltd, based in Market Harborough, Leicestershire, Gustoli specialises in affordable pasta pot products that deliver satisfying comfort food without the high price tag of premium brands. The Gustoli range focuses on instant macaroni cheese, providing a convenient meal solution for students, busy professionals, or anyone seeking a quick hot snack. The products come in compact 206g portions, perfect for individual servings that can be prepared in minutes. This portion size offers great value at typical prices around £1, making Gustoli one of the most affordable pasta pot options available in UK supermarkets. Two flavour variants are available in the Gustoli macaroni cheese range. The Original Macaroni Cheese delivers classic creamy cheese sauce combined with tender pasta tubes, providing familiar comfort food flavours that appeal to all ages. For those who prefer more excitement, the Flaming Hot Macaroni Cheese adds a spicy kick to the traditional recipe, tapping into the growing consumer demand for bold, fiery flavours. The brand also maintains a presence in Ireland through Merry Mullen in Dublin, extending its reach across the UK and Irish convenience food markets. This dual-market approach allows Gustoli to serve consumers seeking affordable, quick-preparation meals across both nations. UK shoppers can find Gustoli macaroni cheese products at discount supermarkets including Lidl and Iceland Foods, where they're positioned as excellent value alternatives to more expensive branded instant pasta products. The products are also available through Amazon UK for those preferring home delivery. For budget-conscious consumers who don't want to compromise on taste, Gustoli offers genuine value in the instant pasta category.

