About Hell
Hell Energy (stylised as HELL) is one of the world's fastest-growing energy drink brands, founded in Hungary in 2006. Now available in over 50 countries, Hell has become market leader across Central and Eastern Europe including Hungary, Romania, Bulgaria, Slovakia, Croatia, Serbia and Greece. The brand brings bold flavours and powerful energy to the UK market through major supermarkets. Hell Energy operates from UK headquarters in Walsall through Hell Beverages UK Ltd, demonstrating serious commitment to the British market. The brand has secured high-profile partnerships including becoming BOXXER's Official Energy Drink Partner in 2024, bringing the Hell name to British boxing audiences. Celebrity endorsements from Bruce Willis further cement Hell's premium positioning. The UK range includes Classic and various flavoured options in 250ml cans, with a newer 500ml range targeting traditional UK energy drink consumers. These larger formats come in exclusive flavours unavailable in smaller sizes, often in £1 price-marked packs. Hell has also expanded into premium water with FloeWater, featuring Eva Mendes as brand ambassador. Grocefully helps UK consumers compare Hell Energy prices across supermarkets including Tesco and Morrisons. Whether seeking the Classic formula or exploring Hell's expanding flavour range, find the best deals on this rapidly-growing European energy brand and save on your energy drink purchases.
