About Holies
Holies is a Dutch healthy cereal brand that has rapidly become the second-largest cereal brand in the Netherlands since its founding in 2018. The brand launched in the UK through Ocado in January 2025, bringing their innovative approach to healthy breakfast cereals to British consumers. Holies specialises in granolas and mueslis that are free from added sugars and sweeteners, while being high in protein and fibre. Their product range includes three distinctive granolas - Protein Crunch, Low Carb Crunch, and Protein Peanut Butter - alongside three muesli varieties: Chocolate, 4 Nuts, and Protein. Each product is carefully formulated to deliver nutritional benefits without compromising on taste. The brand name "Holies" reflects their philosophy of creating wholesome, holy-grail breakfast products that prove healthy eating can be delicious. Their success in the Dutch market, where they compete directly with established global brands, demonstrates the strong consumer demand for genuinely healthy cereal options. Compare Holies granola and muesli prices across UK supermarkets on Grocefully to find the best deals on these premium Dutch healthy cereals.





