About Honest Umami
Honest Umami is a UK brand bringing transparency and quality to MSG - the plant-based ingredient that makes food irresistible by enhancing savoury umami flavour. Their MSG is made by fermenting vegetables, similar to how beer or wine is produced. The range includes Pure MSG Flavour Boost for versatile cooking, All Purpose MSG Salt combining umami with everyday seasoning, Chilli Salt MSG perfect for Mexican and Indian dishes, and Salt & Pepper MSG for classic flavour enhancement. The compact pots are designed to keep beside the hob for easy everyday use. Honest Umami addresses misconceptions about MSG head-on, highlighting that monosodium glutamate is one of the most strenuously tested ingredients in food history, with hundreds of scientific studies confirming its safety. All major food safety organisations recognise MSG as completely safe. Available at Ocado and online, Honest Umami offers a flavour boost alternative to salt that enhances taste without adding its own flavour profile - perfect for home cooks wanting restaurant-quality depth in their cooking.



