About Ingenuity
Ingenuity is a premium baby products brand from Kids2, one of the world's fastest-growing baby products companies. The story began in 1969 as Pansy Ellen Products, when a grandmother developed the first infant bath sponge to bathe her wiggly granddaughter - and a company was born. Kids2, headquartered in Atlanta, Georgia, rebranded from Kids II in 2019 and has grown to over 500 products across brands including Ingenuity, Bright Starts, and Baby Einstein. Major milestones include Toys "R" Us debut in 1992, Disney licensing in 1999, and global expansion to the UK, Australia, China, Japan, Mexico, and Canada by 2006. Ingenuity specifically offers on-trend, smart-designed baby gear that helps families thrive. The range spans baby swings with music and vibrations, bouncers and rockers, play gyms and activity mats, bassinets, boosters, and high chairs. Their products combine safety, comfort, and modern design for newborns through toddlers. Recent expansions include acquiring Summer Infant in 2022 and the Baby Dream Machine. With CEO Ryan Gunnigle at the helm, Kids2 continues innovating baby products. Compare Ingenuity prices at Grocefully.






