About Innermost
Innermost is an award-winning British wellness brand founded by Shivraj Bassi, combining evidence-based science with principles from Ayurvedic and Asian medicine. Born from frustration with sports nutrition products that were either too basic or contained unwanted ingredients, Innermost has grown to become the leading nutrition brand in the boutique fitness studio space, earning recognition including Overall Best Pre-workout Supplement 2023. All Innermost products are manufactured in the UK and developed by a team of leading nutritionists using research-backed formulations with optimal ingredient concentrations. The range contains no artificial flavours, colours, or GMO ingredients, with comprehensive vegan options available. This commitment to quality reflects founder Shivraj Bassi's upbringing, where food was regarded as medicine and exotic herbs and spices were combined for health-giving recipes. As one of the few wellness brands solely owned by a person from an ethnic minority, Innermost is committed to reshaping conversations around diversity, equality, and inclusion in the wellness industry. The self-funded, profitable business has expanded internationally with a presence across four continents while maintaining its focus on balanced, sustainable growth. For every order placed, Innermost provides a school meal to a child in need. UK shoppers can find Innermost products at John Lewis, Selfridges, and leading boutique fitness studios. Compare Innermost protein powders and supplements on Grocefully to find the best deals on this innovative British brand that prioritises true health over body-image marketing.















