About Jack N Jill
Jack N Jill is a pioneering Australian brand specialising in natural oral care products for babies and children. Originally established in Melbourne in 1949, the brand was lovingly revived in 2011 by husband-and-wife team Justin and Rachel Bernhaut, who transformed it into a global leader in safe, natural children's dental care. The brand's flagship product is their natural toothpaste, which holds ECOCERT Cosmos Natural certification and contains 40% xylitol for cavity prevention. Formulated with organic fruit flavours and safe to swallow, Jack N Jill toothpaste is ideal for babies and toddlers who are still learning to brush. The hypoallergenic formula gives parents peace of mind during their child's crucial early dental care years. Jack N Jill has been at the forefront of sustainable innovation in oral care. In 2010, they pioneered the use of corn starch for toothbrush handles, creating the first compostable alternative to plastic toothbrushes. This commitment to environmental responsibility extends to their minimal, recyclable, BPA-free packaging and membership in 1% for the Planet. From its Melbourne origins, Jack N Jill has expanded to over 50 countries and is stocked by major retailers including Target, CVS, Holland & Barrett, and Amazon. The brand continues to develop child-friendly oral care products that combine safety, natural ingredients, and environmental consciousness for modern families.













