About Jaffa
Jaffa is the world's leading citrus brand, synonymous with quality oranges in Britain for over a century. The name originates from the ancient port city of Jaffa (now part of Tel Aviv), and the brand is owned by the Citrus Marketing Board of Israel. So iconic is the name that 'Jaffa' has become virtually synonymous with oranges in British culture, inspiring everything from the beloved McVitie's Jaffa Cakes to everyday conversation. The original Jaffa orange, also known as Shamouti, is distinguished by its oval shape, thick easy-peel skin deep orange in colour, and practically seedless sweet flesh. In the UK, Jaffa branded citrus is available year-round at Tesco through a licensing arrangement - when Israeli fruit is out of season, the brand extends to approved citrus from Spain, South Africa, Egypt, and Morocco, maintaining quality standards overseen by the Israeli Ministry of Agriculture. Jaffa Fruit, distributed in the UK by AM Fresh through their subsidiary AMT Fresh based in Newmarket, has expanded beyond oranges to include grapes, melons, pineapples, and other premium fruits. The brand's partnership with Tesco ensures nationwide availability of quality citrus throughout the year, making Jaffa a trusted name for British shoppers seeking reliable fresh fruit. Grocefully helps you compare Jaffa citrus fruit prices across UK retailers, particularly Tesco where the brand is exclusively supplied. Whether you're seeking classic Jaffa oranges, easy peelers, or other seasonal citrus, our platform helps you find the best value on this iconic fruit brand.
