About Joes Cat
Joe's Cat has established itself as an innovative eco-friendly cat litter brand, offering a sustainable alternative to traditional mineral-based litters. Made from recycled, refined cellulose derived from softwood and waste paper fibres, Joe's Cat represents the new generation of environmentally conscious pet products that don't compromise on performance. The brand's commitment to sustainability is evident in their material sourcing, with two-thirds of the clumping litter made from softwood and one-third from recycled paper. This resource-saving approach reduces the need for new raw materials and supports the circular economy, appealing to environmentally aware cat owners who want to minimise their household's ecological footprint without sacrificing effectiveness. What sets Joe's Cat apart is its exceptional performance characteristics. The special manufacturing process transforms wood and paper fibres into a high-performance granulate that binds more liquid than conventional mineral litter. The result is a virtually dust-free and germ-free product that forms solid clumps for easy, hygienic disposal. The lightweight nature makes it easy to transport, while a 3kg bag typically lasts at least three weeks for a single cat household. Joe's Cat is widely available across UK pet retailers including zooplus, bitiba, TrustPet, PetPlanet, and specialist pet food warehouses. The product has earned strong customer reviews for its clumping ability, odour control, and eco-friendly credentials, making it an increasingly popular choice for British cat owners seeking sustainable pet care solutions.
