About Jucee
Jucee is a British fruit squash and cordial brand owned by Princes Ltd, the Liverpool-based food and beverage company. The brand offers an accessible range of dilutable soft drinks featuring real fruit in every bottle, making it a popular choice for families seeking affordable hydration options. The Jucee range includes 7 squash varieties and 3 cordials, spanning classic flavours like Blackcurrant, Orange, and Apple & Blackcurrant to more exotic combinations such as Orange, Lemon & Pineapple. Many products in the range feature zero added sugar formulations using sweeteners while retaining the naturally occurring fruit sugars, providing a lower-calorie alternative to traditional squashes. Jucee products are fortified with vitamins C and D, which contribute to the normal function of the immune system - an added health benefit that differentiates the brand in the value squash market. The 2-litre bottles offer excellent value for money, making Jucee particularly popular with larger households and budget-conscious shoppers. As part of the Princes Ltd portfolio, Jucee benefits from the company's extensive distribution network across UK supermarkets and wholesalers including Bestway and other major retailers. The brand competes in the everyday squash market alongside household names, offering quality fruit drinks at competitive prices.


