About LoveRaw
LoveRaw is a pioneering British vegan chocolate brand founded in 2013 by husband and wife team Rimi and Manav Thapar from Altrincham, Greater Manchester. Starting with just £600 and a passion for plant-based indulgence, the company operates with the mantra 'chocolate first, vegan second.' The brand's remarkable journey began when Rimi secured a £13,000 order from Wholefoods Market UK with her initial investment. In 2017, Rimi memorably turned down a £50,000 investment offer from Deborah Meaden on Dragon's Den. By 2020, the Thapars were named Great British Entrepreneurs of the Year and Family Business Entrepreneurs of the Year for the North West region. LoveRaw broke new ground in 2020 with the first-ever vegan hazelnut cream filled wafer bar, directly challenging iconic confectionery brands with dairy-free alternatives. Their range includes M!lk Choc Crea&m Wafer Bars and peanut butter cups that prove vegan chocolate can be decadently indulgent and delicious. In 2025, the brand was acquired by Smart Organic subsidiary Bettr Food, bringing new ownership under Viki and Yani who have been crafting organic food since 2009. This ensures LoveRaw's continued mission to make plant-based chocolate accessible to everyone. Compare LoveRaw vegan chocolate across Tesco and other UK supermarkets on Grocefully.

