About LU
LU is one of France's most beloved biscuit brands, founded in Nantes in 1846 by Jean-Romain Lefèvre and his wife Pauline-Isabelle Utile. The brand name combines their surnames - Lefèvre-Utile - shortened to the iconic LU initials first made famous in an 1897 poster by Art Nouveau master Alfons Mucha. The brand's most famous creation is the Petit Beurre, invented in 1886 by Louis Lefèvre-Utile. This distinctive butter biscuit with scalloped edges contains a hidden calendar: 52 teeth representing weeks, 4 large wedges for seasons, 24 holes for hours, and a 7cm length for days of the week. By 1900, LU Petit Beurre had won the grand prize at the Paris Universal Exposition. LU's portfolio extends far beyond Petit Beurre to include Le Petit Écolier (the Little Schoolboy) chocolate-topped biscuits, Pim's orange jaffa cakes, Prince de LU, Champagne biscuits, and Ladyfingers. Now owned by Mondelēz International (acquired from Danone in 2007), LU products remain primarily distributed across Western Europe. Grocefully helps UK shoppers find the best LU biscuit prices across British supermarkets. Compare prices on Petit Beurre, Pim's, and other iconic French biscuits to discover these classic Continental treats at the best value.










