About Maximuscle
Maximuscle (now branded MaxiNutrition) is the UK's original sports nutrition brand, creating leading protein formulations since 1995. Founded by former bodybuilder Zef Eisenberg, the brand built its reputation on science-backed, no-hype products that actually work for muscle building and fat burning. With over 30 years in the industry, Maximuscle has been trusted by elite athletes including rugby stars Josh Lewsey and Gavin Henson. The brand was acquired by GSK for £162M in 2010 and subsequently rebranded as MaxiNutrition to broaden appeal beyond hardcore gym users. Quality is paramount - Maximuscle uses 100% whey protein with natural colours and flavours. Crucially, 60% of products are Informed Sport certified, meaning every batch is tested for banned substances and safe for professional athletes competing under anti-doping regulations. The Max Whey range includes popular flavours like Chocolate, Vanilla, and Strawberry, delivering high-quality protein with low sugar for muscle growth and recovery. Available at UK supermarkets, sports nutrition retailers, and online.


