About Minions
Minions are among the most iconic animated characters of their generation, propelling Illumination's Despicable Me franchise to become the most successful animated film series in history with over $5.4 billion at the worldwide box office. With approximately 90% global brand awareness, these beloved yellow characters have become true pop culture icons. Created by Illumination Entertainment, founded in 2007 with an exclusive partnership with Universal Pictures, the Minions have expanded far beyond cinema into extensive licensed products. UK retailers including Tesco, Sainsbury's, ASDA, Aldi, Morrisons, Smyths, The Entertainer, and Hamleys have all featured dedicated Minions ranges and activations. In the UK market, Minions licensing spans food and beverage with partners like Premier Foods (Ambrosia, Angel Delight, Mr Kipling), Swizzels, and Icefresh Foods (Aldi exclusive ice creams). Toy partners include Mattel, LEGO, Topps, Ravensburger, and Posh Paws, while fashion collaborations have featured at Selfridges with British designers. Compare Minions licensed products across UK supermarkets and toy retailers on Grocefully. From snacks and treats to toys and merchandise, our price comparison helps families find the best deals on their favourite yellow characters.
