About Novi
Novi is a prestigious Italian chocolate brand from Piedmont, Italys heartland of fine chocolate and hazelnut confectionery. Founded in 1903 in Novi Ligure, the company has built over a century of expertise in combining premium chocolate with the prized Piedmont hazelnuts that grow in the surrounding region. Their Nocciolato range is particularly celebrated, featuring whole roasted hazelnuts generously embedded in smooth milk, dark, or gianduja chocolate bars. Gianduja, the iconic Piedmontese blend of chocolate and hazelnut paste, is a Novi speciality that showcases their regional heritage. Beyond bars, Novi produces a luscious hazelnut and chocolate spread that rivals Nutella with its authentic Italian craftsmanship. Each Novi product reflects the Italian tradition of quality ingredients and careful production that has made Italian chocolate renowned worldwide. Available at Waitrose and fine food retailers in the UK, Novi brings a taste of Piedmont to British chocolate lovers.




