About nutribullet
nutribullet is the world's leading personal blender brand, founded by Colin Sapire and launched in 2012 through Capital Brands in Los Angeles. The brand pioneered the single-serve nutrient extraction blender category, making healthy smoothie preparation quick and convenient for millions of consumers worldwide. The nutribullet story began when Colin Sapire, a marathon runner and health enthusiast working as CFO of an infomercial company, started experimenting in his kitchen with fruits, vegetables and superfoods. This passion project evolved into the nutribullet, which revolutionised how people approach blending and nutrition. The product's compact design and powerful extraction technology quickly made it a household essential. Capital Brands expanded the range to include nutribullet Pro (2013), nutribullet Rx (2014), nutribullet Balance with smart nutrition tracking (2017), and numerous other models including the Magic Bullet and nutribullet Baby. In 2020, Italian appliance giant De'Longhi Group acquired Capital Brands for $421 million, recognising nutribullet's dominant position in the personal blender market. Today, nutribullet claims over 80 million satisfied customers worldwide and is the category leader in North America, Australia, New Zealand and the United Kingdom. The brand has become exceptionally popular in Britain, available at Currys, John Lewis, Argos and major supermarkets. During one Black Friday sale, John Lewis famously sold a nutribullet every 30 seconds, demonstrating the brand's remarkable consumer appeal.
















