About Oboy
O'boy is Scandinavia's most beloved chocolate drink, launched in Sweden in 1960 and now enjoyed by millions across the Nordic region. The iconic name was inspired by the American expression 'oh boy', discovered during a marketing director's study trip to the USA - perfectly capturing the excitement of this delicious chocolate beverage. Today, almost two million glasses of O'boy are consumed every day across Scandinavia. Originally launched by Findus at their facilities in Bjuv, Sweden, O'boy quickly became a household staple throughout the Nordic countries. Production was later moved to the Marabou factory in Upplands Väsby outside Stockholm, where it continues to be manufactured today. The brand launched in Norway in 1961 under the Freia brand, expanding its reach across the region. Throughout its history, O'boy has experimented with various flavours including Strawberry (1966), Vanilla (1967), Blueberry and even Mocca 'for adults' in the early 1970s, though most returned to the classic original recipe. Since 1995, O'boy has been owned by Kraft Foods (now Mondelēz International), joining other beloved brands like Marabou, Oreo and Belvita in their portfolio. At Grocefully, we help UK customers find this authentic Scandinavian chocolate drink at the best prices. O'boy products contain cocoa and sugar, perfect for making hot chocolate or cold chocolate milk. Compare prices across UK retailers stocking this Swedish classic and enjoy a taste of Nordic tradition.
