About OMV Deliciously Vegan
OMV Deliciously Vegan is Asda's dedicated plant-based food range, launched to meet growing demand for vegan alternatives that don't compromise on taste or convenience. The "OMV" name stands for a playful exclamation of delight, reflecting the brand's mission to make vegan eating enjoyable and accessible. The range spans multiple food categories, making it easy for vegans, vegetarians, and flexitarians to find plant-based options throughout the store. Frozen options include meat-free sausage rolls perfect for quick snacks, no chicken kievs with garlic butter-style filling, and no steak and gravy slices for comforting dinners. The no bacon rashers offer a convincing alternative for vegan fry-ups and sandwiches. Chilled ready meals feature crowd-pleasers like mushroom and vegetable lasagne, mushroom carbonara, and on-trend options like gochujang rice bowls. These ready-to-heat meals cater to busy shoppers who want quick vegan dinners without meal prep. Beyond main courses, OMV includes pantry staples like grilled red pepper pesto and vegan burger mayo for cooking and sandwiches. Indulgent treats include chocolate flavour spread and salted caramel fudge and honeycomb chocolate slabs, proving that vegan eating can include desserts and snacks. The shawarma spiced vegetable koftas and roasted vegetable pizzas showcase the range's variety, moving beyond simple meat substitutes to include naturally plant-based cuisine inspired by global flavours. As an Asda exclusive brand, OMV Deliciously Vegan offers competitive pricing compared to premium vegan brands like THIS! and Vivera, making plant-based eating more affordable for everyday shoppers. The range continues to expand as Asda responds to customer demand for more vegan options.









