About Pinchful
Pinchful is an innovative London-based salt brand offering naturally lower sodium sea salt that doesn't compromise on taste. Winner of a Great Taste Award in 2024, Pinchful has redefined healthy seasoning by providing salt that contains 30% less sodium than regular table salt, making it an ideal choice for health-conscious home cooks and anyone looking to reduce their sodium intake without sacrificing flavour. The secret to Pinchful's unique properties lies in its origin. Harvested from the ancient Atacama sea beds in Chile, the salt naturally crystallises under the Chilean sun, creating a clean, pure taste. Each grain is naturally mineral-rich, with potassium at its core coated by tasty sodium, plus essential minerals like magnesium and calcium that support overall wellbeing. This natural composition means no artificial processing is needed to achieve the lower sodium content. Pinchful products are designed with practicality in mind. Their signature product comes in a handy everyday pinch pot, perfect for keeping by the hob, while an eco-friendly refill pouch offers a sustainable option for regular users. The brand's commitment extends beyond personal health - they donate 10% of profits to food charities supporting families and communities in need, embodying their belief that everyone deserves to eat well. As awareness grows about the health impacts of excessive sodium consumption, Pinchful offers a genuinely better alternative that tastes great and supports a charitable cause. Available at leading UK retailers including Ocado and Amazon, it's never been easier to make the switch to healthier seasoning without compromising on the flavours you love.
