About Podravka
Podravka is one of the largest food companies in Southeast Europe, founded in 1934 in Koprivnica, Croatia. The company is internationally renowned for Vegeta, the iconic all-purpose seasoning developed in 1959 by Bosnian Croat scientist Zlata Bartl and her team, which has become a staple of Eastern European cuisine and is now sold in more than 40 countries worldwide. Vegeta is Podravka's flagship product, a universal seasoning that combines iodised salt with dehydrated vegetables including carrot, parsnip, potato, onion, celery and parsley, along with carefully balanced spices and flavour enhancers. The distinctive yellow and red packaging has become instantly recognisable in kitchens across the globe, with the seasoning adding depth and savour to soups, stews, roasted meats, vegetables and countless other dishes. Beyond Vegeta, Podravka has developed an impressive portfolio of food brands including Dolcela (desserts and baking), Lino (children's cereals and foods), Eva (canned fish), Fant (cooking mixes), and Kviki (snacks). This diversified range demonstrates the company's expertise across multiple food categories whilst maintaining Croatian heritage and quality standards. Podravka Vegeta is available in the UK through Ocado, Amazon and specialist retailers, with products imported by Golden Acre Foods Ltd. Grocefully helps you compare Podravka Vegeta seasoning prices across UK supermarkets, ensuring you find the best deals on this essential Eastern European kitchen staple.
