About Rosedene Farms
Rosedene Farms is Tesco's dedicated farm brand specifically for fresh fruit products. Launched as part of Tesco's "Farms" range, Rosedene Farms sits alongside other category-specific brands including Boswell Farms (beef), Willow Farms (chicken), Nightingale Farms (salad vegetables), Redmere Farms (field vegetables), Woodside Farms (pigmeat), and Suntrail Farms (imported fruit). The Rosedene Farms range includes popular fruit varieties such as strawberries, raspberries, blueberries, apples, and pears. Products are sourced from a network of suppliers across multiple countries including the United Kingdom, Republic of Ireland, Spain, Morocco, Portugal, Egypt, Netherlands, and South Africa, depending on seasonal availability and crop conditions. Tesco launched these farm brands to offer customers quality produce at competitive prices, responding to market pressures from discount retailers who had developed similar branded ranges. The naming convention provides a consistent, recognisable brand identity for Tesco's fresh produce categories while sourcing from established supplier networks to ensure year-round availability. British-grown Rosedene Farms products are clearly labelled when UK-sourced, particularly during the British growing season for strawberries and apples. The brand emphasises quality and freshness, with products available in convenient pack sizes suitable for family consumption. Rosedene Farms represents Tesco's commitment to making quality fresh fruit accessible to all customers, combining competitive pricing with reliable supply chains. The range is available exclusively at Tesco stores and Tesco.com across the UK.