About Rustle
Rustlers is the United Kingdom's bestselling microwavable snack brand, producing genuine flame-grilled burgers that can be heated and ready to eat in just 90 seconds. Part of the family-owned Irish Kepak Group headquartered in County Meath, Rustlers has been bringing convenient hot food to British consumers since launching in 1999, pioneering a category that has grown from just £10 million in 2000 to over £150 million today. What distinguishes Rustlers from other convenience foods is their commitment to quality. All burgers are made with 100% British and Irish beef that is fully traceable to the farm of origin. Rather than simply heated, Rustlers patties are genuinely flame-grilled, creating the authentic BBQ flavour and texture that sets them apart. Manufacturing takes place at their world-class facility in Kirkham, Lancashire. The Rustlers range has expanded significantly from the original burger to include a variety of hot snacking options. The Classic Cheese Burger remains iconic, while the Mighty Double Decker offers a substantial meal, the Big Cheese adds extra indulgence, and the Smokey BBQ Rib provides American-style flavour. Beyond burgers, the range includes Hot Dogs, the Champion Southern Fried Chicken Sub, Epic Bakes Mac N' Cheese, and the innovative All Day Breakfast Pancake Stack—all designed for quick microwave preparation. With annual sales exceeding £108 million, Rustlers has proven that convenience doesn't mean compromising on quality. The brand has become associated with the "Eat Late Eat Safe" campaign, promoting microwave cooking as a safer alternative to traditional cooking methods, particularly for students. Available at virtually every UK supermarket and convenience store, Rustlers continues to define the microwavable hot snacking category.