About Sainsburys
Sainsbury's is one of Britain's oldest and most trusted supermarket chains, established in 1869 by John James Sainsbury and his wife Mary Ann in Drury Lane, London. Today, it stands as the UK's second-largest supermarket chain, operating over 1,400 stores nationwide and serving millions of customers weekly with a comprehensive range of own-brand products. The Sainsbury's own-brand range spans virtually every grocery category—from fresh produce, meat, and dairy to household essentials, frozen foods, and specialty items. The retailer offers multiple tiers of own-brand products including standard Sainsbury's lines, the premium "Taste the Difference" range for special occasions, and the budget-friendly "Sainsbury's Basics" tier for value-conscious shoppers. Sainsbury's has built its reputation on quality and innovation, being the first UK supermarket to introduce self-service shopping in 1950 and consistently pioneering sustainability initiatives. The company is committed to sourcing responsibly, with strong ethical standards for animal welfare, fair trade, and environmental impact across its supply chain. At Grocefully, you can compare Sainsbury's own-brand products against equivalent items from other UK supermarkets like Tesco, Asda, and Morrisons. Whether you're looking for everyday essentials or premium treats, Sainsbury's comprehensive own-brand range offers reliable quality at competitive prices.
