About Salaam
Salaam is a basmati rice brand known for quality and excellence, bringing the finest rice from the fertile Punjab region. The long-grain basmati has been cultivated in this area for approximately 7,000 years on the upland terraces of the mountains, developing its distinctive characteristics over millennia. Salaam Basmati Rice is prized for its delightful delicate aroma and delicious flavour. The grains are characteristically long and slender, becoming soft and fluffy when cooked - the hallmarks of authentic basmati rice. This makes it ideal for traditional dishes such as pulao (pilaf), biryani, and accompanying curries. The brand is positioned as an affordable yet quality option in the UK basmati market, offering good value across various pack sizes from 2kg for households up to 20kg for catering and large families. Salaam Basmati is particularly popular in the UK halal grocery sector, stocked by specialist retailers nationwide including SaveCo Bradford, KDC Halal Foods, Mas Bazaar, and many independent Asian grocers. As a plant-based product, basmati rice is naturally suitable for vegetarian, vegan, and halal diets. Salaam Basmati offers an accessible entry point to authentic Punjab rice for everyday cooking.


