About Smash
Smash is one of Britain's most iconic food brands, famous for revolutionising how the nation makes mashed potato. The instant mash product, made from dehydrated potato flakes, requires just the addition of hot water to create quick and convenient mashed potato in minutes. Smash became a household name through its legendary 1970s advertising campaign featuring the Smash Martians (or Smash robots) - metallic alien characters who found it hilarious that humans would go to the trouble of peeling, boiling and mashing potatoes when Smash made it so easy. The catchphrase 'For mash get Smash' became embedded in British popular culture and the adverts are consistently voted among the nation's favourite TV commercials of all time. Originally launched by Cadbury through their Cadbury Typhoo division, the Smash brand is now owned by Premier Foods, one of Britain's largest food manufacturers. Smash Original remains the bestselling product, delivering consistent, fluffy mashed potato every time. The product is particularly popular for its convenience, long shelf life, and reliability as a store cupboard staple. While purists may prefer fresh mash, Smash has earned its place as a beloved British comfort food brand that has been serving busy families for over 50 years.



