About So Divine
So Divine is a British sexual wellness brand founded by Jess and Melissa with a mission to destigmatise self-pleasure and promote sexual wellness as an essential part of self-care. The company, registered as So Divine Limited with UK Companies House, was established to create high-quality, body-safe intimate products accessible to everyone. Their ethos centres on equality and inclusivity, welcoming people of all genders, orientations, and relationship statuses. The brand emerged from the founders' belief that no one should feel ashamed of their sexuality or intimate self-care practices. So Divine positions itself as part of a sexual wellness revolution, celebrating sexuality and self-love whilst maintaining approachable, non-intimidating product design. This philosophy has helped the brand secure placement in mainstream retailers, normalising intimate products as legitimate wellness items alongside traditional health and beauty categories. So Divine's product range spans vibrators, lubricants, massage oils, pleasure gels, and accessories. Their Pearl collection offers beginner-friendly designs including mini G-spot vibrators, rabbit vibrators, and massaging wands. The range extends to products like the Ooh La La Flower Vibrator and Je t'aime Heart Vibrator, combining playful design with quality engineering. Supporting products include water-based lubricants, orgasm gels, vegan-friendly massage oils scented with natural ingredients like sandalwood and fig, and essential toy cleaning solutions. The brand maintains strong ethical credentials as both cruelty-free and vegan-friendly, aligning with growing consumer demand for ethically-produced personal care products. So Divine products are available through mainstream UK retailers including Ocado's grocery platform and Sephora UK's beauty retail network, demonstrating how sexual wellness has entered everyday retail spaces. All orders ship with discreet packaging, respecting customer privacy whilst making quality intimate products accessible through convenient shopping channels.



















