About Sonic The Hedgehog
Sonic The Hedgehog is SEGA's iconic gaming franchise with an extensive range of officially licensed products available in UK supermarkets and retailers. Created by SEGA, Sonic has grown into one of the world's most recognisable entertainment brands ahead of its 35th anniversary in 2026. UK food and beverage licensing includes Finsbury Foods celebration cakes available at major grocers, plus G FUEL Sonic branded energy drinks. Toy partner JAKKS Pacific produces the globally successful core collection including articulated figures, playsets, vehicles and plush, with their partnership extended until 2029. WildBrain CPLG manages international licensing deals spanning apparel, homewares, and accessories through collaborations with brands like PUMA. Available at UK retailers including supermarkets, Menkind, GeekCore, and the official SEGA Shop, Sonic merchandise appeals to gamers and fans of all ages, from children's party supplies to adult collectibles. The beloved blue hedgehog continues to speed into new product categories worldwide.










