About Sooper
Sooper is Pakistan's most beloved biscuit brand and the nation's number one selling cookie, created by English Biscuit Manufacturers (EBM) under the iconic Peek Freans name. ## Pakistan's Favourite Biscuit Sooper holds the distinction of being Pakistan's most iconic and cherished biscuit brand, enjoying the highest brand equity in the country's biscuit category. Launched in 1996 and re-launched in its now-iconic red packaging in 2002, Sooper has become a household name synonymous with quality cookies across Pakistan and South Asian communities worldwide. ## EBM Heritage Sooper is produced by English Biscuit Manufacturers (EBM), which trades as Peek Freans in Pakistan. EBM was founded in 1965 as Peek Freans Pakistan Limited, a joint venture between the British Peek Freans brand (25.25% shareholding) and the House of Manji (74.65%). Based in Karachi, EBM has grown into one of Pakistan's most respected food manufacturers. ## The Secret to Sooper's Success The distinctive melt-in-the-mouth flavour that makes Sooper so beloved comes from its carefully balanced recipe featuring fresh eggs, skimmed milk, wheat flour and sugar. The eggs add flavour and nutrition to every biscuit, while the milk provides additional nutritional value. The wheat flour creates that signature soft, crispy and airy texture that has won hearts across generations. ## Record-Breaking Brand Demonstrating its cultural significance, Sooper broke a Guinness World Record by creating the largest cookie mosaic in the shape of the Pakistani flag – a testament to the brand's importance in Pakistani national identity and its passionate consumer following. ## Why Compare Sooper Prices on Grocefully As Pakistan's favourite biscuit now available in UK supermarkets and Asian grocers, Sooper brings authentic South Asian flavours to British homes. Compare prices across UK retailers on Grocefully to find the best deals on these iconic cookies.

