About Spoon
Spoon Cereals is a premium, award-winning UK breakfast brand founded by sister and brother-in-law Annie Morris and Jonny Shimmin in 2013. What started as a pop-up cereal bar serving homemade bowls to hungry London commuters has grown into one of Britain's most celebrated granola brands, famously receiving investment from Peter Jones and Deborah Meaden on Dragons' Den in 2014. The brand's philosophy centres on making breakfast better using the best ingredients for your health and for the planet. Each granola is baked in small batches using carefully selected, good-for-you ingredients. Their flagship Cinnamon + Pecan variety has earned 2 Great Taste award stars, while their collaboration with ManiLife Peanut Butter created another Great Taste award-winning flavour. Spoon Cereals offers options for different dietary needs and preferences. The range includes gluten-free varieties, vegan options, and low sugar alternatives for health-conscious consumers. All products are high in fibre and made without unnecessary additives or artificial ingredients. Available at UK supermarkets including Ocado and Sainsbury's, as well as premium retailers like Wholefoods, Harvey Nichols, Harrods, and Selfridges, Spoon Cereals represents the premium end of the breakfast market. Compare prices on Grocefully to find the best deals on this Dragons' Den success story.


