About The Heroes Journey
The Heroes Journey is a family-run business near York founded in 2014, with roots in professional and international rugby union. The brand supplies luxury meats, snacks, and refreshments across major UK supermarkets, led by industry experts who previously dominated the UK meat snacking market. The company's founders have remarkable credentials in the sector. Don Nisbet is one of the world's leading experts in meat snacking, having pioneered tender jerky snacking in Australia as CEO of New World Foods Plc. Together with Charlie, they built Kings Elite Snacks in 2014, landing in every major UK retailer within a year and achieving £10 million turnover within three years. By 2020, the brand represented 85% market share with over 25 million bags sold annually. The company was sold to Valeo Foods for over £40 million in October 2021. Now back in the market, The Heroes Journey is on a mission to wage war against low-quality meat snacks filled with sugar. Their 'Temples of Our Gods' range focuses on incredible quality meat delicately dried to represent the premium steak it's made from. The brand supports HSBC UK growth initiatives and donates 2p for every product sold to Lions Landscape, a UK charity protecting wildlife internationally. Compare The Heroes Journey biltong and jerky prices across UK supermarkets with Grocefully.

