About The Natural Confectionery Co
The Natural Confectionery Co brings Australian-style fruit jelly sweets to UK consumers who prefer confectionery without artificial colours or flavours. Originally an Australian brand acquired by Cadbury Schweppes in 2003, the company launched in the United Kingdom in 2008 and has since become a popular choice for parents and sweet lovers seeking more natural treat options. Now owned by Mondelez International as part of their confectionery portfolio, The Natural Confectionery Co maintains its commitment to using natural ingredients. Every product is proudly made with no artificial colours and no artificial flavours, staying true to the original Australian recipes that established the brand's reputation. The UK advertisements featuring surreal catchphrases like "Bring on the trumpets!" voiced by British actors Matt Berry and Rupert Degas helped establish brand recognition. The range includes beloved favourites such as Jelly Snakes in raspberry, blackcurrant, lemon and orange flavours, Jelly Squirms featuring sour sugar-coated gums in fruit combinations, and the popular Dino Mix appealing to younger consumers with fun dinosaur shapes. In response to UK HFSS regulations, Mondelez has also introduced Juicies lines containing 30% less sugar whilst maintaining the natural colours and flavours promise. Available at all major UK supermarkets including Tesco, Morrisons and Ocado, The Natural Confectionery Co offers an accessible alternative to traditional sweets with artificial additives. The brand continues to evolve its range whilst maintaining the core promise of delicious confectionery made with care using natural ingredients.

