About Truyu
TRUYU is an affordable beauty tools and accessories brand that evolved from the well-established QVS range. Now part of the prestigious Zwilling Beauty Group alongside Tweezerman and Zwilling Beauty, TRUYU brings quality German-owned beauty expertise to everyday grooming at accessible price points. With over 20 years of heritage in beauty tools, TRUYU offers a comprehensive head-to-toe range covering makeup application, nail care and personal grooming. Products include foundation brushes, blending sponges, eyelash curlers, tweezers, nail clippers, scissors, emery boards, pedicure files and facial cleansing accessories. Every product is designed to be practical, easy to use and deliver professional results at home. TRUYU is committed to ethical beauty practices. The brand is fully cruelty-free, never testing products on animals, and all makeup brushes are 100% vegan. This commitment to animal welfare, combined with ongoing sustainability initiatives to reduce environmental impact, reflects modern consumer values while maintaining the quality that QVS customers originally valued. Being part of Zwilling J.A. Henckels, the German company with centuries of expertise in precision tools and cutlery, gives TRUYU access to manufacturing excellence and quality standards. The brand is available at major UK retailers including Tesco and Ocado, offering an affordable entry point to quality beauty tools backed by a trusted corporate heritage.













