About Vitl
Vitl is a pioneering UK personalised vitamins company founded in 2015 by Jonathan Relph. After 10 years investing in medtech, pharma, and luxury goods, Relph was inspired seeing generic vitamin ads on London double decker buses and imagined a more modern, tailored approach to supplements. That vision became Vitl—a wellbeing platform helping busy people heighten their health through personalised nutrition. What sets Vitl apart is their data-driven personalisation. Beyond simple questionnaires, they offer at-home DNA tests (using a cheek swab) and vitamin blood tests to precisely identify your nutritional needs. Using nutrigenetics, Vitl matches supplements to your individual lifestyle, health goals, and genetic profile—delivering a customised package through your letterbox monthly. Quality is paramount at Vitl. They source the most bioavailable form of each nutrient, such as methylated folate instead of standard folic acid. All supplements are non-GMO and 100% free from synthetic fillers, bulking agents, sugar, gluten, artificial colours, and preservatives. Vegetarian and vegan options are available throughout the range. Having raised over $4 million and expanded internationally across Europe, USA, and Australia, Vitl continues to modernise how people approach supplementation. Compare Vitl products on Grocefully to find the best UK prices.














