About Walls
Walls is Britain's leading ice cream brand, owned by Unilever and part of the Heartbrand global frozen dessert family. The company's origins date back to 1786 when Richard Wall opened a butcher's stall in St James's Market, London. Ice cream production began in 1922 at a factory in Acton, Middlesex, when Thomas Wall II sought to keep staff employed during summer months when meat demand fell. After Lever Brothers acquired Walls in 1922, the brand became famous for its "Stop Me and Buy One" tricycle salespeople delivering ice cream on London streets. By 1939, the fleet had grown to 8,500 tricycles. In 1959, construction began on the Gloucester factory, which remains the home of Walls today - at the time it was the largest and most advanced ice cream factory in the world. Walls is the UK's number one ice cream supplier, with 10 of the top 12 impulse ice cream products coming from the brand. Key products include Magnum (the UK's number one ice cream), Cornetto, Solero, Twister, Viennetta (created by Walls in Gloucester in 1982), and Calippo. Magnum Classic and Magnum White are the top two impulse ice creams in the UK. Recent innovations include Twister Mallow (sour raspberry and grape with marshmallow swirl), Twister Berry-licious (the first naturally tongue-colouring lolly), Cornetto Soft Mango, Solero Berry Bliss, and limited edition Viennetta Pistachio Vanilla. The Cornetto Soft range is growing over twice as fast as the rest of the filled cones category. In March 2024, Unilever announced plans to divest its ice cream division by end of 2025, alongside a £50 million upgrade to the Gloucester factory to increase production of Viennetta, Twister, Solero, and Magnum. Compare Walls ice cream prices across UK supermarkets including Tesco, Sainsbury's, Asda, and Morrisons with Grocefully to find the best deals on Britain's favourite ice creams.























