About Wild Idol
Wild Idol is a vibrant premium non-alcoholic sparkling wine hand-crafted from a superior blend of grapes by expert winemakers. Launched in 2022 and associated with Balfour Winery at Hush Heath Estate in Kent, Wild Idol offers a luxury alternative for those who want to drink less alcohol without compromising on sophistication or taste. The range includes both sparkling rosé and white variants. What distinguishes Wild Idol from other non-alcoholic wines is its natural production method. Unlike "de-alcoholised" alternatives where alcohol is removed after fermentation, Wild Idol's grapes never undergo fermentation at all. This means the wine is naturally alcohol-free from the start, requiring minimal handling and preserving the delicate character of the grapes. The same careful techniques and patient craftsmanship found in traditional winemaking are applied throughout. Wild Idol Sparkling Rosé combines elegant, fruit-forward Müller Thurgau and Merlot grapes sourced from Rheinhessen, Germany. The tasting experience is genuinely wine-like: the nose opens with bursts of grapefruit zest, crisp green apple, and white flowers, evolving into rich tones of baked stone fruit and warm hay. On the palate, bright gooseberry and rhubarb notes lead to a generous, lingering finish of vanilla and toasted almond. Delicate bubbles complete the premium experience. As a luxury product priced around £35 per bottle, Wild Idol is positioned at the premium end of the non-alcoholic drinks market. It's vegan, gluten-free, and perfect for special occasions, celebrations, or any moment that calls for sophisticated refreshment. Grocefully helps UK shoppers compare Wild Idol prices across supermarkets including Ocado to find the best deals on this exceptional alcohol-free sparkling wine.
