About Xbox
Xbox is Microsoft's gaming brand, launched in 2001 when the tech giant entered the console market to compete with Sony PlayStation and Nintendo. The original Xbox console established Microsoft as a major player in gaming, followed by the hugely successful Xbox 360 in 2005, Xbox One in 2013, and the current generation Xbox Series X and Series S launched in 2020. Beyond consoles, Xbox has become a comprehensive gaming ecosystem. The Xbox wireless controller is one of the most popular gamepads in the world, used not just with Xbox consoles but widely adopted for PC gaming thanks to its ergonomic design, reliable connectivity, and broad compatibility. Controllers are available in an array of colours from standard Carbon Black to vibrant options like Pulse Red and Shock Blue. The Xbox brand extends into subscription services with Xbox Game Pass, which provides access to hundreds of games for a monthly fee. Microsoft's acquisition of major gaming studios including Bethesda and Activision Blizzard has significantly expanded the Xbox library. The brand also licenses merchandise including clothing, bags, water bottles, bedding, and accessories that feature the iconic Xbox logo and design language. UK supermarkets stock Xbox controllers and licensed merchandise, making it easy to pick up gaming accessories with your regular shop. Compare Xbox prices across UK supermarkets on Grocefully to find the best deals on controllers and official merchandise.


