About Yamas
YAMAS! is an authentic Greek and Cypriot dairy brand that brings the sunshine and spirit of the Mediterranean to British tables. Created by Futura Foods, UK leaders in Mediterranean dairy, YAMAS! offers premium dairy products that capture the flavours and traditions of Greek and Cypriot cuisine. The brand name comes from the Greek toast "Yamas!" meaning "Cheers!" or "To your health!" The flagship YAMAS! Labneh is crafted in Greece using pasteurised cow's milk, resulting in a luxuriously creamy texture with a light, tangy twist. Labneh is a strained yogurt popular across the Levant, Egypt, and the Arabian Peninsula, prized for its thicker consistency and distinctive sour taste. YAMAS! brings this Middle Eastern favourite to UK supermarkets, making it accessible for home cooks exploring Mediterranean and Levantine cuisine. Futura Foods launched YAMAS! Labneh in selected Tesco stores from May 2025, identifying labneh as central to emerging continental dairy trends. From health and convenience to sharing, social eating, and premiumisation, the company believes labneh is set to become a staple in British fridges. To support the launch, YAMAS! partnered with Great British Chefs to inspire consumers with creative labneh recipes. Available at UK supermarkets including Tesco and Ocado, YAMAS! Labneh is priced at around £1.99 for a 200g tub. Perfect for mezze platters, dips, breakfast spreads, or as a cooking ingredient, Grocefully helps you compare YAMAS! prices across retailers to find the best deals on this Mediterranean dairy delight.
